Este libro, Preparing Effective Business Plans: An Entrepreneurial Approach; está orientado al futuro empresario que quieren entender los temas críticos y la viabilidad de desarrollar un negocio, mientras desarrolla y hace extensivo un Business Plan.
Los temas guían a los estudiantes a través de cada paso del proceso del plan de negocio, incluyendo hojas de análisis de viabilidad, la creación de un plan de muestreo, y la presentación de un plan de negocios.
Dirigido: Para los empresarios que buscan orientación en el desarrollo de planes de negocio eficaz y convincente.
PD: Este libro es el que guía cada entrega que se realiza, en lo que se refiere a la creación de un Plan de Negocio (Business Plan).
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